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Delia's Brings ‘Zine Feel to Its Catalog With Lifestyle Section

Photo: Delia's

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The relaunched Delia's is making a change to its holiday catalog this year. The brand's catalog will attempt to have more a 'zine feel with more editorial spreads and additional content that will appeal to the "Delia's girl's" lifestyle. The first subject for the revamped catalog is phenom chef Flynn McGarry.

McGarry released a cookbook when he was only 11 years old and at 16 now heads up a pop-up restaurant in NYC, dubbed Eureka, that is nearly impossible to snag a seat at. The Delia's catalog will include an interview with McGarry as well as one of the wunderkind's recipes. The section with the young chef is an effort to ramp up Delia's content that isn't concentrated on clothing. "Delia's isn't relying on nostalgic millennials anymore," says Delia's executive vice president and chief merchandising officer Patricia Johnson via a press release. "We're sort of enhancing what Delia's was, so we're focusing in on things we think are important to [the customer], like food."

Influential teens like McGarry are also meant to be a role model for the Delia's customer. "For the past few months, we've been reaching out to collaborate with young talent that our girls can aspire to," Johnson says.

Check out more images from the 'zine-feeling catalog below.

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