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Millennials Would Be Down to Shop on Christmas Day

Photo: Mario Tama/Getty Images

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Christmas is one of the very few days that the mall and other retail stores shut down. But that used to be the case with Thanksgiving, and now brands from Old Navy to Macy's to Target open their doors for shoppers on Thanksgiving day.

Could the same thing happen on Christmas day? Consumerist took a look at the data from LoyaltyOne Consulting, which surveyed nearly 1,300 shoppers across the country to find out their thoughts on whether or not they would go out shopping on December 25th if stores were to open up.

Of those surveyed, about 18% said they would go make some purchases if stores opened after 6 p.m. on Christmas day. Many were opposed to the whole idea: 58% said they have no intention of ever shopping on Christmas, and 24% of those surveyed would be turned off by shops that opened on December 25th and would be less likely to do their shopping there in the future.

However, younger shoppers were more likely to be interested in shopping on Christmas day. Consumerist reports that nearly a third or 30% of those surveyed by LoyaltyOne in the 18-24 age group would shop on Christmas. In the 25 to 34 age bracket, 27% would shop on Christmas as well.