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Sephora Turned Pantone's 2016 Colors Into a Makeup Palette

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Sephora continues its annual collaboration with Pantone, the "world-renowned authority on color," by creating makeup based on the company's color of the years, WWD reports. In past years Sephora got saddled with colors like Tangerine, which was so unwearable we had to consult an expert. This year, the Sephora x Pantone collab is producing some pretty colors: baby blue and a pale pink.

Pantone refers to these colors as Serenity and Rose Quartz, respectively, and its the first time the company has selected two colors of the year; giving Sephora more shades to play with. The resulting set of limited-edition makeup includes a 24-shade pan eye-color palette, lip glosses, and lipstick. According to WWD, nothing will be priced over $39.

Here's Pantone's reasoning for selecting both colors, which makes a very convincing tone for this makeup collab: "Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace."

You can purchase the collab at Sephora stores and its website later this month.


Photo: Sephora