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Here's the first positive bit of news to come out of Condé Nast in some time. Will Welch, who has served as GQ's style editor, has been named editor-in-chief of the new, revamped GQStyle, WWD reports. At the time of Details's shutdown, it was announced that some of the team from that publication would be transferred over to GQStyle, which would expand in an attempt to pick up the more high-fashion audience that Details courted.
Welch will oversee the now quarterly magazine — up from two issues a year — as it turns into something more similar to a coffee table book with "high paper stock and macrophotography of products with a high-end aesthetic," according to WWD. Each issue will be around 200 pages and will be priced at $14.99.
Welch says that issues of GQStyle will do longform stories on fashion designers and houses and wants to "shed a light on his generation's lifestyle, which entails an aspirational purview and a global perspective." This will include topics beyond fashion, including pop culture, music, design, and art. The publication will also be given its own dedicated website.
"I unequivocally think that the market is underserved," Welch tells WWD. It's also noted that Jim Nelson, GQ's editor-in-chief, specifically groomed Welch for this role.
GQ is still figuring out how to bring some of Details's former staffers into the fold.