Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Here Are the Most Googled Fashion Designers of 2015

Photo: Victor Boyko/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Google revealed its annual list of the top trending searches of 2015. The top 10 lists show the designers and topics we as a collective we're interested in, or were too embarrassed to ask a friend about.

For designer, the top 10 shakes out with Raf Simons, who left his post at Dior and sparked a number of conversations about the state of the fashion industry, as the most Googled designer of 2015. Next up was Shoshanna Lonstein Gruss, who has her own eponymous label Shoshanna, followed by Giambattista Valli and Thakoon Panichgul. Also on the list is notable names like Karl Lagerfeld and Tommy Hilfiger.

Making the list of most searched fashion questions was queries such as, "how to walk in heels?," which led the way. People also wanted to know what they should wear to the first day of school, how to tie a shirt, and how to dress like viral sensation Miranda Sings. The ultra-specific "What to wear to a wedding in the woods?" also made the list at number eight.

Here are the two lists in full:

Most Googled Fashion Designers:

1. Raf Simons

2. Shoshanna Lonstein Gruss

3. Giambattista Valli

4. Thakoon Panichgul

5. Tadashi Shoji

6. Elle Saab

7. Karl Lagerfeld

8. Christian Lacroix

9. Zuhair Murad

10. Tommy Hilfiger

Most Googled Fashion Questions:

1. How to walk in heels?

2. What to wear on the first day of school?

3. How to fray jeans?

4. How to tie a shirt?

5. What should a bride wear to the rehearsal dinner?

6. What to wear booties with?

7. What are mules shoes?

8. What to wear to a wedding in the woods?

9. How to dress up like Miranda Sings?

10. What color shoes goes with a black and blue dress?