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Any brands wanting to advertise on the Instagram accounts of Gigi Hadid, Kendall Jenner, or Cara Delevingne better be prepared to part with large sums of cash. CR Fashion Book reports that Jenner (43.9 million followers), Delevingne (23.9 million followers), and Hadid (10.2 million followers) can command anywhere from $125,000 and $300,000 for a single post across their social media accounts.
Those numbers are from Frank Spadafora, who once was a casting director and is currently the founder and CEO of analytics group D’Marie Archive. "If you want to reach a model's audience, you're going to have to pay a hefty additional fee for that," he told CR Fashion Book. That fee for social media often stands alone as its own contract term.
Spadafora ranks Karlie Kloss, Miranda Kerr, and Behati Prinsloo in the second tier of Insta famous models, and asserts that they can earn $25,000 to $50,000 for one post across their various accounts from Facebook to Twitter to Instagram.
Yep, just pushing the "post" button can be more lucrative than actually showing up for a job. "We are still in the process of educating our clients to increase their social media rate, but some of our models listed on D'Marie actually have the potential to earn more per post than their normal day rate," Katia Sherman, the president and co-founder of Major models, told CR Fashion Book. "The social queens are just another breed of models."