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Four Pins, the popular and irreverent menswear site owned by Complex, is closing up shop at the beginning of next year. The news was buried in a New York Times story profiling a new Isaia store in New York City. "Four Pins is shutting down operations in early 2016, the end of an era," wrote the Times's Jon Caramanica. [Disclosure: I worked at Complex from August 2014 until September 2015.]
Tweets about the site's shutdown were also retweeted by Complex editor-in-chief Noah Callahan-Bever and favorited by the Four Pins account.
for the better part of the last four years @Four_Pins was the bible for me. inexplicably sad to see one of the more refreshing web pubs go.— zane (@zane_tha_funkee) December 18, 2015
The closing of Four Pins comes shortly after the blog's founder and editor-in-chief Lawrence Schlossman left for resale site Grailed.
The site's demise is part of an unsettling trend for menswear publications. Details has ceased its print operations and GQ was hit by layoffs earlier this year. Yesterday, former Complex editor Jian DeLeon wrote an article for Mashable that tells you everything you need to know in its title: "Men's fashion magazines are crumbling because you never read them."
When reached for comment, Four Pins issued a very on-brand statement: "where'd you hear that lmao." To which we say: the New York Times, Twitter, and from our own sources at Complex.
Update: Four Pins gave a different, though arguably almost as vague, statement to Fashionista: "After a considerable number of meetings and an arduous process of deliberation, and given the current climate of digital media #menswear, we have decided that, after four years of pummeling the internet with the most fire 'fits, biggest ethers, skin-melting roasts, and having yanked the souls of the fuccbois out of their lifeless bodies, the future of the the [sic] best menswear site ever conceived in the long and sordid history of the internet is ¯\_(ツ)_/¯"
Four Pins has announced that despite the site going dark, its Twitter account will remain active.
chill fam the twitter isn’t going anywhere it’s not like any of u literally read the site more than once lmao— Four Pins (@Four_Pins) December 18, 2015