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GQ Now Requires Readers to Disable Ad Blockers or Pay Up

Photo: GQ/Facebook

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Want to read GQ online while using an ad blocker in your browser? You'll have to fork over 50 cents per article, as part of Condé Nast's new policy. Digiday reports that GQ articles online are now under a paywall for readers who are running ad blockers.

Those readers now see a prompt that asks them to either disable their ad blockers or keep using the ad blocker and pay 50 cents per article. Condé Nast is using a service called CoinTent for its payment system. If you keep the ad blocker and click "Read for 50 Cents," you'll be directed to set up an account so you can pay for content as you go.

Seems like Condé Nast is joining the wave of publishers who see ad blockers as a threat to ad sales. "Ad blocking means lost revenue for publishers as it means fewer eyeballs to sell ads against," Digiday's Lucia Moses writes.

Photo via Digiday