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2 Chainz Pulls in $2 Million with Ugly Christmas Sweater Line

2 Chainz hosts Good Morning America's annual Ugly Sweater Contest.
2 Chainz hosts Good Morning America's annual Ugly Sweater Contest.
Ida Mae Astute/Getty Images

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2 Chainz tapped into America's love for both ugly Christmas sweaters and dance crazes, and the result is retail gold. The rapper's holiday line of sweaters emblazoned with dabbing Santas is a hit, Forbes reports. "We made close to $2 million in revenue," 2 Chainz told Forbes. "I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN."

2 Chainz assembled a 70-person team for his holiday sweater line, and created a charitable component to the project as well. Here's how he says the idea for the design came about:

Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see.

I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.

2 Chainz's fashion ambitions go way beyond ugly Christmas sweater parties. "Just to wrap up the merch part, I also want to let people know that this is just the beginning of 2 Chainz. In 2016, we’ll have a clothing line," he said.

Photo: 2 Chainz Shop