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Crucial Update

The Yeezyfication of Kourtney Kardashian: A Timeline

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Much like last year, the year before that, the year before that, and roughly five years before that, the Kardashian women were everywhere in 2015. Kim had a second baby. Kendall owned the fashion world. Kylie inadvertently inspired teens everywhere to try to plump their lips using shot glasses. Caitlyn introduced herself to the world. Khloe covered Complex, then released a book. And then there was Kourtney.

She too had a baby, but as evidenced on Keeping Up With the Kardashians, she wasn't exactly thrilled about it. When the public heard about Kourtney, the news was associated with Scott's public cheating and problems with alcohol. While the rest of her sisters were busy releasing apps, Kourtney kept mum. She finally released hers months later and much more quietly.

Yet something curious happened to Kourtney Kardashian this year, especially during her breakup to Scott over the summer: She found Yeezus, her brother-in-law and family brand consultant. Or rather, Yeezus found her. As arguably the last Kardashian to fully rid themselves of textbook Kardashian style — bandage dresses, beach-y gowns, and other staples of the Valley Girl — there was one stylistic influence that filled the void, one who happened to launch his very own fashion line the same year.

To chart said sartorial conversion to the School of Yeezus, we tapped Nicola Fumo, Racked's shopping and style editor, and Cam Wolf, news writer, both of whom are resident Kanye scholars. Here, an annotated timeline of Kourtney's progress from wearing the much-reviled "omish shit [sic]" to full-on streetwear. Note: this roundtable discussion has been edited for length and clarity.

The Timeline

The Verdict

Nicola: I think we're just in a blip on Kourtney's style radar. I don't think anything's majorly changed. Kourtney would always rather be pretty over cool or sexy. She usually just looks nice. She wears flattering clothing that puts her in proportion. She's usually the more polished one, historically, and she's never the one leading the cool factor, she's never the one leading the sexy factor. But right now she's playing with both of those elements, thanks to her brother-in-law.

Cameron: She has always embraced where she is in her life. She was the business person, she went to ASU, she was the mom, and now she's the hot one. She broke up with her ex, got cheated on, and now she just wants to be sexy again. I think she always has been the most accessible one. She was the buyer for Dash, and Dash has never been high-fashion like Kim or streetwear like Kylie. The tourists from Wisconsin are going to go shopping at their NYC store. And the Kardashians need someone in their empire to touch the things that Kourtney touches.