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Target's planning to open 15 stores in the next two years, and nearly all of those new stores will be small Target outposts in urban areas. The retailer recently announced its store openings for 2016 and 2017, and it looks like it's veering away from the big box, superstore strategy for the moment.
As Gannett's Sioux Falls Business Journal notes,
"Guests in urban areas tend to travel great distances to get to a Target," the company's spokeswoman Kristy Welker told Philly.com. "We are bringing the store to them and meeting them where they are."
New, smaller-format Targets are headed to Long Beach, Philadelphia, Brooklyn, Queens, Brookline, Chicago, Tribeca, Cupertino, and Chicago in 2016. More urban stores are slated to open in 2017 in Cambridge, LA, and Philadelphia. There’s only one Target store over 100,000 square feet scheduled to open this year, and that’s in Allentown, Pennsylvania.
Even though these new Target stores are going to be in urban locations, they won't be named CityTarget or TargetExpress: the retailer rebranded all its stores in August to go by just "Target."