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Drake's OVO Brand Is in Expansion Mode

Photo: Ron Turenne/Getty Images

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And on the sixth day, the 6 God said let us spread OVO stores across the continent. That's right, this Saturday December 5th, Drake is opening his first store outside his hometown of Toronto. The new location is in Los Angeles, where OVO opened up a pop-up shop to much fanfare earlier this summer.

Drake has carefully built his OVO brand over the past couple years. To announce the big move, Drake created a short trailer featuring him driving in a Ferrari around Hidden Hills, a gated community near Calabasas where the rapper has a mansion. The shop officially opens at 11am PST this Saturday, but you might want to line up now if the demand the product saw this summer is any indication. Expect to find lots of OVO owl brand gear that's flown south for the winter.

Watch the melodramatic (read: very Drake) video announcement for the store below.