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Kim Kardashian Adds Balmain's Olivier Rousteing to Her Mobile Game

Photo: Jacopo Raule/Getty Images

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Kim Kardashian's money-minting app Kim Kardashian: Hollywood welcomes another member to its world today. The mobile game most recently added legendary Chanel/Fendi designer Karl Lagerfeld to its rank and it digitizes another designer today with Balmain's Olivier Rousteing. WWD reports that Rousteing's likeness will appear in the game starting today along with some bonus Balmain-related content.

The game, which allows you to buy outfits and dress your avatar, will now feature a number of Balmain designs. There are 20 women's designs and 10 men's designs from Balmain's fall 2015 collection so player's avatars can become a part of the Balmain army. The update also comes with a new mission that challenges players to become the next face of Balmain. Kardashian will coach players through a number of photo shoots and runway shows that will ultimately lead to a starring role in the Parisian label's campaign.

There's, obviously, no comment from Kardashian who gave birth to her son with husband Kanye West over the weekend. Take a look at Rousteing's character below.


Photo: Kim Kardashian Hollywood via WWD