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Nordstrom Invests Big in Customizable Shoes

Photo: Shoes of Prey

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Nordstrom is doubling-down on its commitment to customizable shoe brand Shoes of Prey. The brand, which allows customers to design their own shoes from trillions of different combinations of colors, styles, materials and heel heights, just announced it's raised $15.5 million from investors in its latest round of funding. The group of investors includes the massive department store along with Greycroft, which previously threw its financial support behind fashion startups like Trunk Club, The RealReal, and Baublebar, according to Fashionista.

Shoes of Prey already has studios in six Nordstrom locations, but says in a press release that it plans to ramp up its presence at retail stores. The brand will also use the new money to expand the capabilities of its factory in China.

According to Fashionista, the brand might also use the funding to expand its product offerings to categories like handbags and small leather goods. "Further expansion" is in the works, the brand told Fashionista, but there's no timetable on those developments as of now.