Winona Ryder Scores Her First Beauty Campaign With Marc Jacobs

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Marc Jacobs took to Instagram today to unveil images from his new beauty campaign starring Winona Ryder. The actress stars in the Spring 2016 Marc Jacobs Beauty campaign, her first beauty campaign ever, as Allure notes in an interview with Ryder.

In the interview Ryder speaks on creating her first ads for beauty products:

"It was a long day, but an amazing one. I hate to sound so clichéd, but it was a lot of fun. Look, I'm not a model, so doing any kind of fashion shoot I need a little bit of help in terms of that fact that I don't naturally fall into the poses or whatever. I'm always trying to get camera guys to tell me what side is the better one for me because an an actress, it's important not to be aware of stuff like that."

The image Jacobs shared features Ryder pressed up against a mirror wearing "our fine liner eye crayon, velvet noir mascara and new nudes lipstick," the designer writes in the image's caption. Jacobs also reveals that the shoot was styled by Love Magazine editor-in-chief Katie Grand. "[Ryder] does not model the look she gets into the role- and exudes it! A brilliant mind, talent, and physical beauty like no other," Jacobs writes. You can take a sneak peek at the campaign below.

It is with great pride (and pleasure) that I 'leak' this image from our upcoming 2016 MARC JACOBS BEAUTY campaign. Photographed here by David Sims and styled by Katie @kegrand, it stars my dear friend (of over two and a half decades), the stunningly beautiful and extraordinarily talented, Winona Ryder. Mesmerized by this image and her look- created by Diane @diane.kendal (using our fine liner eye crayon, velvet noir mascara and new nudes lipstick) and hair by Guido @guidopalau I am reminded of one of my all time favorite films: The Last Year at Marienbad. The flawless cool, elegant and timeless chic of actress Delphine Seyrig has long been a reference of mine. The force of the surreal calm, and painstaking fetishistic polish of this film and its heroine are truly 'ON FLEEK' and continues to inspire me to date. No one I know could exude the adjectives I've listed as perfectly as Winona does... She does not model the look she gets into the role- and exudes it! A brilliant mind, talent, and physical beauty like no other, I am delighted to share this image of Winona with my IG fans and followers today. I'll follow this post with a few more MJ/WR images from our past- To see more of the campaign, stay tuned! #4everwinona #marcbeauty

A photo posted by Marc Jacobs (@themarcjacobs) on Dec 7, 2015 at 12:30pm PST