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Lane Bryant Faces Tough Questions in Its #ImNoAngel Twitter Chat

Photo: Lane Bryant/Facebook

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Today's the day the over-the-top Victoria's Secret runway show airs, and Lane Bryant is rebooting its hit #ImNoAngel campaign from this past spring today to ride the wave. That involved an #AskLaneBryant Twitter chat with Refinery29 this afternoon and if Lane Bryant hoped for softballs questions in this chat, that's not how it turned out. Shoppers voiced their frustrations with the brand for everything from the quality and look of the clothes to the models Lane Bryant uses for its advertising.

One question that kept coming up was why Lane Bryant hired Wendy Williams for its #PlusIsEqual body positivity campaign event in New York. According to Huffington Post, when asked during the campaign event if she had any advice for her teenage self, Williams said, "Honestly? Push back from the table, stop with the barbecue potato chips and stop with the junk food."

Here's what Lane Bryant had to say about Wendy William's involvement in the event:

At one point, Lane Bryant tweeted out a frowny face in response to the onslaught of critical tweets from customers.

Here's a selection of some of the questions and critiques brought up in the chat:

Other plus-size brands even joined in:

Lane Bryant and Refinery29 promised a follow-up article to answer questions, so stay tuned.