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Rihanna Brings Puma to New York Fashion Week

Photo: Puma

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Is Rihanna getting Puma into the New York Fashion Week schedule? Vogue has it that the Puma by Rihanna collection will be shown during NYFW on Friday, February 12th at 8pm. There's no official word yet from the brand, according to Vogue, but this auction item that Rihanna tweeted out for two tickets "Front Row at Puma by Rihanna NYFW Show, 2016" seems pretty convincing.

The auction item is part of Rihanna's Diamond Ball charity event. Here's the description for the Rihanna NYFW experience, which is listed at $15,000 as the starting bid:

For a chance to see one of Rihanna’s many creative collaborations up-close, you and one guest will be flown business class to New York for two nights to experience the premier Puma by Rihanna AW16 fashion show, is February 12, 2016 from 8pm-9pm EST.

This exclusive opportunity includes a pre-show styling package, backstage access following the runway show, as well as invitation to the after-party, plus an exceptional suite of gifts, selected for the sartorial collector, including one piece of each style in the entire AW16 PUMA by Rihanna collection, an autographed one of a kind Puma by Rihanna BTS framed art piece, and a pair of signed Creepers in each color from the AW15 collection.

Rihanna's really been raising Puma's profile lately, thanks to her much-hyped creepers. She was named creative director in 2014, and a full collection of footwear and apparel from Rihanna is slated to launch in 2016.