Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
When Racked launched in 2007, it focused on shopping in New York City. So much has changed since then, and not just around here. Fashion Week has exploded in size and, thanks to streaming and social media, is accessible to everyone. Style bloggers are making millions and becoming global stars. Kim Kardashian appeared on the cover of Vogue, and her sister is a serious model. And it's not just fashion. Women's magazines, inspired by the success of Jezebel and the feminist internet, are no longer afraid of the F-word.
There's never been a better time to be reading about fashion.
We'd argue that there's never been a better time to be a fashion writer, to be a woman writing online, or to write about things that matter to women. With the entire retail industry in flux, designers switching houses like a game of musical chairs, and the continued intersection of fashion and technology, there's also never been a better time to be reading about fashion either.
That's why we're thrilled to present the new Racked. Powered by Vox Media's proprietary storytelling platform Chorus, the new site will bring you the best in fashion and lifestyle reporting.
We're not leaving behind the things you love—the nitty-gritty retail news, the sense of humor, or (let's be real) the sales reports—but we're jumping into a whole new world of content. Not just fashion and shopping, but beauty and fitness; not just guides on where to buy the best shoes and jeans, but personal essays and in-depth reported features. There are big, beautiful photos shot by our on-staff photographer and amazing new graphics created by the Vox product team.
While you're taking a tour around, there are a few things to note.
We've always wanted Racked to reflect how you, the reader, really shop. We still want that. We're just doing it in a much bigger, bolder, and—yes—prettier way. That means a modern new color palette; an improved site layout that lets us highlight writing, photography, and video; and a very fresh logo.
Racked Video dives deep into some of our favorite and most popular subjects: shopping, fitness, and humor. Today brings the launch of our very first scripted show. Try Hards follows two young women—you may know them as comedy duo SRSLY—as they navigate this year's most absurd trends.
Racked Hauls is our obsessive weekly shop of the most popular retailers out there. What does a fashion editor buy at Forever 21 and Lululemon? Tune in every Monday at noon to find out.
This Thursday, Racked will premiere an original video produced in partnership with fashion magazine Dazed. Directed by photographer Columbine Goldsmith, it’s a compelling profile of Rookie writer and It girl Amy Rose Spiegel—the first in a series of videos Racked will produce in collaboration with other style-focused editorial outlets and brands.
Finally, Lo Bosworth, of The Hills fame, is joining our masthead as our health + wellness editor-at-large. Follow along soon as she tests workouts of the moment, picking up tips along the way from the nation's hottest trainers.
Features are where our deep reporting, skilled writing, and new tech capabilities truly shine. A great example is today's cover story, in which we asked 36 of our favorite industry insiders, celebrities, and writers about the moment they first fell in love with fashion. Their answers—from Dior to Delia's—cover the range of reasons fashion matters today, and the whole package, complete with beautiful custom illustrations, demonstrates what our insanely talented editorial apps team can do.
Beyond special one-off features, you'll continue to see even more in-depth stories on brands that are taking over the world, trends that deserve actual investigation, all sorts of obsessives, and even a touch of nostalgia.
Fashion and beauty isn't just what happens on the runway. It's highly personal, a choice that you make every single day. Our new personal essays department highlights true stories that run the gamut from coming to terms with one's height to an essay on what it's like to be publicly outfit-shamed on Snapchat.
Now that you've got the lay of the land, don't forget to follow us all over. Racked doesn't end at Racked.com. Let's be friends on many levels. Eight levels to be exact.