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Levi's DIY-ed Their 501s For You


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Levi's is trying to take the guesswork out of a perfectly broken-in, customized pair of 501s. The brand just added an update called the 501CT, and according to Vogue UK, all the alterations to the 501's classic shape were inspired by how bloggers and celebs change up their own 501 jeans.

The "CT" in 501CT stands for customized and tapered, and the idea is that it's a vintage look but a bit more flattering for 2015. "For the 501CT we have made the waist a little more square, a little less nipped-in than the classic 501, and we've taken a pinch of fabric out of the bum. Then the leg has been tapered down to the ankle," Levi's president James Curleigh told Vogue UK.

And the 501CT promo video explains how the jean is designed to be worn three ways: sized up for a boyfriend-inspired relaxed fit, true-to-size for a classic look, or sized down for a slim fit.