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Rich vs Poor: Charts That Explain How American Malls Reflect the Income Divide

J.Crew, Michael Kors, and Abercrombie & Fitch are most visited by educated shoppers with higher median household incomes.

Photo: Getty
Photo: Getty

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Can analysis of malls across the country reveal any truths about America today? Bloomberg poured over the demographics from 546 US malls—containing 61,790 stores—to create charts that explain US mall shopping.

Mall Median Demographics Bloomberg

Chart: Bloomberg


Five interesting facts about malls pulled from the extensive research:

· Sunglass Hut is the most common mall store. There's an average of one Sunglass Hut per mall.

· J.Crew, Michael Kors, and Abercrombie & Fitch are most visited by educated shoppers with higher median household incomes. Buckle and Rue21 are on the low end of the scale, while Gap, Express, Chico's, and Forever 21 fall in the middle.

Bloomberg Mall Demographics

Chart: Bloomberg


· The average American mall has 37 stores devoted to fashion and 21 shops for accessories.

· At malls in the wealthiest areas, the most overrepresented store categories are cleaners, while religious services are the most overepresented category in the poorest areas. Uniforms and workwear were the most overrepresented stores for malls in the least educated areas, according to the study.

· Malls in the most educated areas were most likely to have Eileen Fisher, Peek, and Container Stores, while the least educated areas were more likely to have Bon Worth, Don Roberto Jewelers, and Lucy.

See all the mall charts here.