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Kardashian Beauty IRL: Testing the Sisters' New Hair Products

Kim and Khloe promoting their beauty line in New York. Photo: Getty.
Kim and Khloe promoting their beauty line in New York. Photo: Getty.

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If you came here to hate-read about the Kardashians, find another article. Hating on the Kardashians is so 2012. While the whole family may be detached from anything resembling reality, they've kept themselves relevant because they're relatable. By choosing to live their lives in the public eye, they've put on display their faults and shortcomings in a way that most celebrities never would.

And, amazingly, their successes vastly outnumber their failures. Say what you want, but everything the Kardashians touch turns to gold. They're smart, they're funny, and they're really, really successful. Kim Kardashian is the American dream.

I'm sure that you, like me, religiously follow the girls on Instagram, so you'll know that the release of the Kardashian Beauty hair care products is finally upon us. They've already got a successful clothing line and makeup collection, so expanding into hair care is naturally the next step in their quest to take over the fashion industry/the world.

Each product is formulated with black seed oil, which has innumerable health benefits for your body, both inside and out. When applied to your hair, it smooths, increases shine, helps shield from damage, makes hair more manageable, and just look altogether healthier.

I played around with all of the products that were appropriate for my hair length and style. Here's what I thought.


Black Seed Dry Oil ($15.99): I'm always hesitant to approach beauty oils, whether they're for your face, body, or hair. I know that they can be amazing, but putting more oil on your skin or in your hair just never sounds like a great idea.

The more natural the oil, the more I like it, especially for hair. If it feels synthetic, I find that it never takes well to my hair, and always ends up making it look, um, oily.

The Kardashian Black Seed Oil felt pretty synthetic in my hands, thick and slippery, so when I put the pads of my fingers together, I felt more of the oil than I did my own skin. I didn't have high hopes. But when I ran it through my dry hair, I found that it didn't weigh my hair down or make the strands cling together. Applied on damp hair and blow dried, it made my damaged hair very soft and cooperative. I actually can't stop tousling my hair around, just because it finally has some movement to it.

I love how my hair feels when blow-dried with the black seed oil, so much so that it's currently competing with my favorite leave-in conditioner. I'm a fan. Is it the best hair oil on the market? No, but it's quality and it's affordable, and I'm going to keep using it.

A photo posted by Khloé (@khloekardashian) on

Take 2 Dry Shampoo ($13.99): Wanna hear something gross? I never wash my hair. It's always extremely color treated, and look, you can either have great color or clean hair, okay? Don't judge me.

This being said, I am a dry shampoo enthusiast. It's hard to find a dry shampoo that will work for all hair colors, though, as their biggest drawback is that they'll often leave a white cast or visible white residue. They can also build up, making your hair feel heavy and gritty and taking away all of its natural bounce and movement, which makes it look dirty and defeats the purpose of dry shampoo in the first place.

The Kardashian Take 2 Dry Shampoo doesn't do any of this. It sprays out in big, billowy clouds, which is kind of alarming but very glamorous. I liken it to a Klorane dry shampoo because you get a ton of product blasted out with just a couple quick sprays. Also, it has a light floral scent to it, which is an unexpected surprise, and probably good for me, because I know my hair doesn't smell fresh after like nine days without being washed.

The best thing about Take 2 is that it doesn't build up and it still lets my hair move normally, so I can run my hands through my hair like some sexy Sports Illustrated model without getting all tangled in dirty hair and old dry shampoo.


Khloe and Kourtney signing autographs in California. Photo: Getty.

Take 2 Dry Conditioner ($13.99): Dry shampoos are everywhere, but dry conditioners are harder to come by, so thanks be to the Kardashians for bringing this into our lives. This dry conditioner adds shine and hydration to dull, dry hair between washes. Just a couple sprays, and it helps your hair look freshly washed. The added shine brings out dimension, improves the look of your color, and helps your hair look newly styled, like you just came from a blowout, even if you actually just rolled out of bed twenty minutes ago.

The family that is constantly described as being "famous for nothing" just keeps validating (and solidifying) their presence in pop culture. More and more, it seems that a big part of their legacy will be taking their luxury-obsessed style and making it accessible for everyone. Face it: The Kardashians aren't going anywhere. It doesn't seem that they have any plans to stop creating quality beauty products at a near-drugstore price anytime soon, and I'm very excited to see what they come up with next.