Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Apple Sets Its Sights On the Auto Industry

Apple's next innovation might be its biggest yet.

Photo: Getty
Photo: Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hundreds of Apple employees are working in secret to create an Apple-branded electric car, the Wall Street Journal reports. Before you get too excited, just know that the design of the car reportedly resembles a minivan. And if the company decides to bring an Apple car to market, it will probably take years to pass safety certification.

Even though Apple routinely tests products it never sells, the company seems intent on creating a vehicle. Apple's hired designers with European car company backgrounds and has scheduled meetings with high-end auto manufacturers. A source says that Apple wants to put its stamp on the electric car in the same way it did with the smartphone. And the research into electric car batteries and electronics could even affect products like the iPhone and iPad.