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Starbucks Just Launched Pricey Home Delivery Subscriptions

The coffee chain bets that customers will sign on for monthly shipments of premium coffee beans.

Photo: Starbucks
Photo: Starbucks

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Starbucks just launched a new subscription service to deliver freshly roasted coffee beans right to customers' doors. Here's how it works: Small-lot coffee beans are roasted at the new, fancy Starbucks Reserve Roastery and Tasting Room in Seattle and then shipped out to Starbucks superfans across the country, with guaranteed delivery of the coffee beans within a few days of being roasted.

Subscriptions start at $24 for a single month, which includes a delivery of one 8.8oz bag of whole bean coffee. Pay monthly or drop $288 for an entire year of Starbucks coffee bean delivery.