Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

JNCO, '90s Baggy Jean Purveyor, Is Revamping Itself for 2015

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The painfully wide-legged jean staple of the '90s is about to make a comeback, whether you want it or not. According to WWD, JNCO is relaunching this year under new management and with an influx of cash from a Chinese enterprise group.

The brand unveiled its relaunch plans at the Liberty Fairs tradeshow in Las Vegas this week. According to a company exec, the new JNCO will include a core collection, a fashion collection, and a heritage group for fall. Traditional styles like a knit jean, joggers with zip bottoms and drawstring waists (to keep up with the times), and heritage high-waisted jeans with 20" to 23" leg openings will all be sold under these three groups. And yes, everything will be branded with JNCO's distinct crown logo.

Racked Video: '90s Dark Lipstick is Back!