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The light breeze of lavender and chamomile wafting out of a Delta airplane bathroom isn't just the smell of soap: Airlines are actively developing and testing branded in-flight perfumes. According to The Wall Street Journal, Delta, United, Turkish Airlines, and Air Canada are among a group of pioneering companies that are mixing signature scents to help fliers relax, to improve the smell of the on-board lavatories, and to hopefully associate the brand with a pleasant odor.
Delta's signature fragrance, "Calm," is sprayed in airplane cabins and infused in the hot towels that are given out in premium classes. United is developing a scent called "Landing," which WSJ describes as a mix of orange peel, sandalwood, cedar and leather. Not surprisingly, some people are not on board with the idea of being blanketed in scent for the duration of a flights, so airlines are proceeding with caution. "We're not going to lay it on thick," an Alaska Airlines executive told WSJ. "We're not selling clothes or a lifestyle here." For the airlines that have started manufacturing scents, there's no plans to bottle and sell the fragrances as of yet.
· Airlines Try Signature Fragrances, but Not Everyone Is On Board [WSJ]
· This Season's New Perfumes, Reviewed by Real People [Racked]
· Meet Chandler Burr, the World's Foremost Fragrance Expert [Racked]