Frederick's of Hollywood/Facebook">

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Frederick's of Hollywood Closing Over 30 Stores, Including Its Hollywood Flagship

Photo: <a href="https://www.facebook.com/fredericks/photos/pb.73993514374.-2207520000.1424441369./10153024745044375/?type=3&theater">Frederick's of Hollywood/</a>Facebook
Photo: Frederick's of Hollywood/Facebook

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Lingerie retailer Frederick’s of Hollywood is shutting down a third of its stores across the country, the Wall Street Journal reports. At least 31 stores are closing as the company tries to right itself. "We’re in the process of re-engineering the whole business," Frederick's of Hollywood's chief operating officer Bill Soncini said.

Not even the namesake Hollywood store is safe. The lingerie chain, which opened its first store in 1947 and at one point operated an L.A. tourist attraction called the Lingerie Museum and Celebrity Lingerie Hall of Fame, will close the Hollywood flagship at the end of April.