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Designer Philipp Plein is used to creating a spectacle, so it's not so shocking that he would build a German-engineered roller coaster for his show in Milan. But still, it's a fully-functioning roller coaster at a fashion show.
Style.com thinks he might've outdone himself. "How do you top a spotlit roller coaster stuffed with models and Azealia Banks for an opening act? It won't be easy," Nicole Phelps writes. Yahoo Style wonders whether this is one of the most expensive fashion shows ever, considering that the roller coaster's occupants were buzzy models like Lindsey Wixson, Binx Walton, Jessica Stam, and Anna Cleveland. See it in action below.