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How a Dress Debate Took Over the Internet: A Timeline

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Between 6pm yesterday and now, the entire internet lost its collective mind over a dress. Here's exactly how the mass hysteria played out, timestamped for your enlightenment.

Behold: the Tumblr post that started it all.

6:41pm: Buzzfeed picks up on an unusual dress color debate going on regarding the Tumblr post.

6:42pm: Twitter begins to lose its mind.

8:10pm: Gawker straight up asks, "What Color Is This Goddamn Dress?"

9:24pm: Vox starts pulling together color theories to explain the (black and blue) dress.

10:28pm: Wired publishes an alarmingly in-depth article explaining the science behind why we see the dress in different colors. Key takeaway: even a neuroscientist from the University of Washington had his mind blown.

11:22pm: Business Insider interviewed the women who started it all. The original poster, Caitlin McNeill, would really like to meet Taylor Swift now.

12:33am: Time runs an explainer on why clearly mislead individuals are seeing the dress as white and gold.

5:35am: CBS News decides to get in on the action.

6:26am: Buzzfeed tracks down another picture of the same dress taken at the same event (a wedding). The wearer, Celica Bleasdale, looks blissfully unaware of the havoc her dress is about to wreak on the internet.


10:21am: The New York Times has officially weighed in with an interview with McNeill, a scrolling gallery of all the celebrities who debated the dress on Twitter, and input on the phenomenon from Buzzfeed's EIC, Ben Smith.