Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Being a publicist must be such a strange struggle in light of Dress Gate 2015. It certainly is as an editor of a fashion site. When the three things–mass internet hysteria, publicists, and fashion site–combine, you get a inbox full of tone deaf pitches. Every. Time. Like. Clockwork. The thirst is real:
This morning, they started like this.
Okay, white/gold or blue/black?? Better grab shoes to match both colors just in case! I wonder if readers would have trouble telling these apart too...
Interested in finding out?
And slowly morphed into this confusing angle for a fashion site.
Subject: Mount Sinai Opthalmology Professor offers comment on viral dress story: What color is it anyway?
Subject: Oculoplastic Surgeon Can Comment on Why No One Can Agree on the Color of "The Dress"
Until we arrived at pitches like this.
Subject: Question of the Day: Black & Blue or White & Gold
It's the dress that just might actually the internet...or maybe just your Facebook feed. Whether you see it as black & blue or white & gold, there's no debate that there are plenty of ways to style it with accessories from [SEVERAL BRANDS] and more.
Subject: Missing the White and Gold Dress?
Happy Friday! I'm sure you've heard that the dress heard around the world is actually blue and black.
I had an idea for a story -- for those who actually liked the gold and white dress (or for those who still see it as such), the team at [COMPANY] just pulled the top 10 gold and white (most liked) dresses available for purchase.
Please let me know if you're interested in including them in a story. I can pass along embed codes so you can toss them right into the story.