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Crucial Update

Today, Thirsty Publicists Double Down on Dress Gate

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Being a publicist must be such a strange struggle in light of Dress Gate 2015. It certainly is as an editor of a fashion site. When the three things–mass internet hysteria, publicists, and fashion site–combine, you get a inbox full of tone deaf pitches. Every. Time. Like. Clockwork. The thirst is real:

This morning, they started like this.


Okay, white/gold or blue/black?? Better grab shoes to match both colors just in case! I wonder if readers would have trouble telling these apart too...

Interested in finding out?

Talk soon,


And slowly morphed into this confusing angle for a fashion site.

Subject: Mount Sinai Opthalmology Professor offers comment on viral dress story: What color is it anyway?

And this. 

Subject: Oculoplastic Surgeon Can Comment on Why No One Can Agree on the Color of "The Dress"

Until we arrived at pitches like this.

Subject: Question of the Day: Black & Blue or White & Gold

Hi there-

It's the dress that just might actually the internet...or maybe just your Facebook feed. Whether you see it as black & blue or white & gold, there's no debate that there are plenty of ways to style it with accessories from [SEVERAL BRANDS] and more.

And this.

Subject: Missing the White and Gold Dress?


Happy Friday! I'm sure you've heard that the dress heard around the world is actually blue and black.

I had an idea for a story -- for those who actually liked the gold and white dress (or for those who still see it as such), the team at [COMPANY] just pulled the top 10 gold and white (most liked) dresses available for purchase.

Please let me know if you're interested in including them in a story. I can pass along embed codes so you can toss them right into the story.



And it continued until we were a shell of our former selves, rocking back and forth alone, repeating, "the dress, the dress, the dress."