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The joke about Snapchat goes something like this: if you don't get it, you're an Old. Yes the app can be a little confusing, but simply put, it's a messaging service—one that's being adopted by some of fashion's coolest members.
You stand to gain a lot in the way of entertainment and behind-the-scenes knowledge by downloading the little white ghost (now featuring Discover!). With NYFW approaching at lightning speed, we scoured the world of Snapchat to find the best fashion accounts to follow right now.
Image via rackeddotcom's Snapchat
rackeddotcom: All of the fun. You'll find the first look at fresh collections from amazing brands, stories from Racked HQ, and the many adventures of our editors.
caseyneistat: Hilariously zany snaps that require enabled sound for maximum lols. (Casey live snapped with Karlie Kloss at ODLR last year, so keep your eyes peeled for bigger things to come)
vashtiekola: Virtual entry into all of the best and most exclusive fashion parties.
annstreetstudio: A peek into the jetsetting life of a fashion photog (plus daily lessons on proper snap-moji etiquette).
cosmopolitan: This is technically a Discover account but good snap game is good snap game. Expect snap versions of all of the best stories on the site.
Image via complexmag's Snapchat
psimadethis: DIY on the fly, and all of the craft porn you can handle.
complexmag: Cool kicks, and appearances from your favorite hip hop musicians.
hannahbgood: Constant fitness inspiration.
lapantin: A stylist's view of the fashion scene, complete with the dreamiest of photoshoot locations.
baublebar: Pure hilarity, including all of the brand's best baubles.
Image via alluremag's Snapchat
johnjannuzzi: Picturesque New York City FOMO-inducing snaps.
alluremag: An early look at beauty buys the rest of us will be obsessed with in six months.
girlsHBO: Sneak peeks of the cast's wardrobes (sans Marnie's singing, sadly).
theevachen212: A healthy mix of babies, enviable shoes, and approved beauty picks from Lucky's EIC.
buzzfeed: Kitschy sharable stuff to immediately screenshot and send to all of your fashion friends.
Image via glamourmag's Snapchat
raychizzlle: Quirky Californian blogger shenanigans.
jamesnord: A primer on how to shoot cool guy snap-style selfies.
glamourmag: Fancy events and every wearable shade of pink known to man.
heyclairehey: This YouTuber's three Cs: Claire, cats, and California.
mtv: Celeb style, internet celeb style, with a dash more celeb style.
Image via thezoereport's Snapchat
byrdiebeauty: A behind the scenes look into Who What Wear's beauty-based counterpart.
thezoereport: Shoes, lots and lots of expensive shoes.
sephorasnaps: Beauty products, parties, and pizazz.
nastygal: Silly hijinks from the Nasty Gal store and HQ.
thecoveteur: Enviable interior inspiration from the homes featured on the site.
Image via bethanystruble's Snapchat
gq_magazine: Fashion from a dude's perspective, and collabs with ladies they love.
bethanystruble: One fashion blogger's #eeeeeats and NorCal sunsets.
whowhatwear.com: Proof of how can't-stop, won't-stop Who What Wear's team is.
everlane: An extension of the minimalist brand's girl-scout-honor style transparency.
lobosworth: The former Hills star's grown up life in New York City.
nicolettemason: Carefree fun from the life of the plus-size blogger.