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Taylor Swift, who's personal brand is basically Etsy, has combed through the small online vendors, issuing cease-and-desists to those using her trademarked lyrics Buzzfeed has discovered. Obviously, Taylor did not obsessively search and destroy fledgling businesses that also trade in Swiftie Cute with a glass of pinot in her left hand and Olivia Benson in her lap, but her squad of lawyers did the sometimes unpleasant work of protecting her brand for her.