Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Ryan Seacrest, celebrity baiter, put on his research hat at the Grammys to unearth a two second clip of a pre-Jake Gyllenhaal Taylor Swift mouthing the words: shake it off. Why such effort? The choreographed awkwardness of Taylor's "No You Didn't" reaction, of course. Watch how not to score an invite to Taylor's next sleepover.