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All the People that Matter to Kanye, Illustrated by Shoebox

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Kanye West has issued a decree of those who matter enough to partake in his upcoming collaboration with Adidas. The intricate system, as captured by wife and chief shoe distributor, Kim on Instagram, assigns each potential recipient a shoe with a Post-It declaring their shoe size: Jay Z, creative collaborator, is a nine, while Kylie Jenner is a six and so on. Behold Kimye's "family."