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Apple has officially released the last of its secrets surrounding the Apple Watch, dispensing all the info about prices, where to buy, when to buy, and (for some) why to buy at the company's Spring Forward event in San Francisco. Here, we rounded up all the need-to-know details.
Why Buy: From what we can tell, the main selling point of the watch is to get everyone off their phones. It syncs up with the iPhone to take on pretty much the same capabilities: you can call, text, or send your heartbeat to all of your friends; browse through many of the same apps that you would on your phone; and customize it to notify you on everything from when your next meeting is scheduled to when you've been sitting for too long.
Initial Reviews: The Verge's hands-on review is pretty positive, save for the fact that it's a little harder to get used to compared to other Apple products. According to TechCrunch, an early tester reported that they nearly stopped using their phone altogether once strapping on the Apple Watch. In general, the tech sphere is optimistic while the fashion sphere (an industry Apple is especially trying to woo with this Watch) is already over it. Everyone is skeptical of the $10,000 luxury version.
Pre-order: Starts April 10. Apple Stores will be stocked with the watches at this time, so you can get hands-on before laying out money for it.
Pricing: The Sport version of the watch has an aluminum body and glass watch face. It rings in at $349 for the 38mm size and $399 for the larger 42mm size.
The regular Apple Watch is built with a stainless steel body and ranges from $549 to $1,099, depending on the size and band choice.
The "luxury" version, the Apple Watch Edition, starts at $10,000 for a 18-karat rose or yellow gold body with a sapphire crystal display.
Band Types: Want to further customize your watch? Apple will be selling individual watch bands ranging from $49 to $449 that are interchangeable with any watch face.
Where to Buy: Apple Stores, of course, but also a host of high-fashion retailers across the globe. According to Business of Fashion, the Watch will be stocked at Selfridges (London), Galeries Lafayette (Paris), Isetan (Tokyo), Dover Street Market (London and Tokyo), Colette (Paris), The Corner (Berlin), 10 Corso Como (Milan) and Maxfield (Los Angeles).
In-Store Launch date: April 24, where we'll see if 20 million people really are ready to invest in some well-hyped wearable tech.