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Gwyneth Paltrow Hopes Her Children Might Take Over Goop One Day

Photo: Goop
Photo: Goop

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Gwyneth Paltrow appeared on Bloomberg's "Market Makers" show on Friday to talk about ramping up her lifestyle site and e-commerce shop Goop as she's been meeting with VCs, bankers and other possible investors. She also explained her decision to reconsider being a spokesperson for other brands, telling Bloomberg:

I started questioning being hired as a face for companies to represent. I always worked with companies that I respected and that I was a customer of anyway. But I started to question as I’m doing this business on the side and building this brand, you know, what would it be like if i were to channel the power of that into my own brand and it would be sweat equity that I had put into the company, and also my actual equity, and wouldn’t it possibly be more meaningful for me in the long run if it was a business that I owned a significant share of?

Paltrow also explained why her face isn't all over Goop's website or social media channels, saying that she wants Goop to be its own stand-alone brand. She said: "My dream would be that in 20 years, people would sort of recollect that maybe I had something to do with it at one point. My involvement would be less essential. I think that’s what we’re building towards… I never wanted to do a proprietary brand, I wanted it to be its own thing, you know, that my children can run one day if they want to."