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Ayr's Making It Easier For Shoppers to Try Its Jeans

Photo: AYR
Photo: AYR

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Newish denim brand Ayr is piloting two new initiatives to help shoppers get in its jeans. The brand is already sold online at Nordstrom, but starting this week, Ayr will be in stock in select Nordstrom stores. Shoppers can find Ayr at Dallas's NorthPark Center, The Grove in LA, and in Nordstrom's flagship in Bellevue, Washington. WWD reports that the brand could expand to other locations very soon. Ayr's sister brand Bonobos is currently sold in 117 Nordstrom stores.

Ayr has also rolled out a new home try-on option, allowing you to order up to three sizes of one of the brand's best-selling skinny jeans. Your card is charged $1 per jean, and the full price is only charged for whichever jeans you don't send back.