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According to WWD, fashion industry-insider publication The Daily Front Row has been scooping up advertising dollars by promising advertisers coverage on the editorial side—without marking the coverage as sponsored content. Unnamed sources say that the practice has been going on since at least last year. The report notes that the line between editorial and advertising at many fashion publications is blurred to say the least, but that the Daily has taken it one step too far with its blatantly unethical approach to securing advertisers.
Sources say that usually, brands would secure editorial coverage in one issue and its advertisements would appear in a later issue, in order to get "more bang for your buck." Ads typically cost between $5,000 and $8,000, although price is negotiable and dependent on when the ad would be placed.