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Mulberry Scores Another Splashy Hire In Reboot Effort

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Mulberry just appointed Thierry Andretta as the brand's new CEO, WWD reports. Andretta's resume includes roles at companies like Gucci Group, Lanvin, Moschino, Kering, and LVMH. He'll start his new position at Mulberry on April 1, and will soon be joined by Mulberry's incoming new star creative director Johnny Coca, who last worked at Céline as the house's in-house accessories designer.

Andretta replaces Bruno Guillon, who left the brand last year as Mulberry struggled with faltering sales. In the past year, Mulberry seemed to focus on appealing to a wider customer base by introducing more affordable bags like the Tessie. But given Andretta's resume, maybe a return to luxury is imminent for Mulberry.