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What Rihanna Joining Dior's Celeb Roster Represents

Getty Images
Getty Images

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Rihanna is Dior's newest celebrity face, according to WWD. She will be starring in the fourth installment of Dior's "Secret Garden" video series, another new turn for the brand as each video has previously centered around a model instead of a celebrity. Rihanna will also be featured in a Dior print ad campaign, due to run sometime this spring.

Dior's decision to sign on Rihanna nicely mirrors the younger, cooler direction creative director Raf Simons has been hard at work on since joining the French house in 2012. Jennifer Lawrence—also young, American, modern—will continue to front advertisements for the Miss Dior fragrance, with Charlize Theron—sophisticated, blonde—presumably still in the brand's celeb roster as the face of the J'Adore Dior scent, a role she's held for over a decade.