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Digital Decor Mag Matchbook Shuts Down

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Photo: Matchbox Magazine
Photo: Matchbox Magazine

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After four years, the founders of Matchbook Magazine are shuttering their online home decor and lifestyle publication. The magazine didn't publish an issue in February and then published a "Best Of" issue last week. Along with features on the homes of designers like Cynthia Rowley, Trina Turk, and Kate and Andy Spade, the issue also included a goodbye letter from founders Katie Armour and Jane Lilly Warren. The letter begins by saying:

We write this letter with heavy hearts. After much thought, we have decided to move on from our beloved Matchbook Magazine. The past four years have been an unforgettable journey that has, in countless way, shaped the women have become. When we first conceptualized Matchbook, we were two starry-eyed 23-year-olds with minimal publishing experience, but lofty dreams. We are so proud of the brand we have build and the forty-nine we have now published.

When Matchbook Magazine launched in 2011, it was one of a new crop of digital shelter magazines like Lonny and Rue. Curbed dubbed this new category "Design-Pubs-Powered-by-PDF-Flipbook-Technology-Issue." Rue and Lonny are still publishing, but it's the end of the adventures of "Matchbook girl," the perfectly-poised character Matchbook Magazine celebrated who "sends extra snail mail, eats fresh greens, attempts to be an early bird" and "has a signature shade of lipstick."

Armour and Warren write in their goodbye letter: "As they say, one door closes, and another door opens. Bittersweet though this may be, at twenty-eight, it feels as though we are just getting started. Once a Matchbook girl, always a Matchbook girl."