Glamour's the Next Women's Magazine to Get Into E-Commerce

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Glamour will roll out some sort of e-commerce initiative this year, WWD reports. Not many details are available yet, but Condé Nast International president and editorial director of brand development Karina Dobrotvorskaya told WWD the e-commerce program will begin in the US and UK first and then branch out to all of Glamour's international markets.

E-commerce has become a priority for Condé Nast, which formed a global e-commerce division back in 2013. In addition to Glamour's online shopping debut, expect some of the publisher's other magazines to be involved in this year's effort, according to WWD.