clock menu more-arrow no yes

Filed under:

Crucial Update

Jimmy Kimmel and Matthew McConaughey Make a Case for Renting VHS

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jimmy Kimmel and Matthew McConaughey "gave back" to the Austin community during SXSW by creating a series of commercials for small business Vulcan Video. The VHS and DVD rental store, which boasts amenities like a bathroom, free parking, and a solid collection of Canadian television, is hoping to rent more than two to three tapes per day. The hotshots left the store pretty impressed with the vacant shop, McConaughey eventually giving the store a McConaughey Score of two alrights.