Bradford Shellhammer, co-founder of Fab.com, officially launched his new e-commerce company today. The webshop, called Bezar, will feature four designer pop-up shops every day in the following categories: art, house, jewelry, and accessories. Each shop will only be around for about three days, with a variety of price points to spur impulse purchases.
Sound similar to Fab? In an interview with Fast Company, Shellhammer says, "I don’t want to just be the guy who is doing Fab again," and that he wants Bezar to be what Fab was meant to be.
Shellhammer says, "there was a great love for Fab, and that did help me." He has already signed a thousand vendors for the new site, half of which previously sold on Fab.com.