Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Madewell's Growth Is Outpacing J.Crew's

Photo: Brian Harkin for Racked
Photo: Brian Harkin for Racked

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

J.Crew's sister brand, Madewell, is quickly becoming the prime source of growth for the company. According to its 2014 fiscal year-end report, J.Crew sales have flatlined while Madewell sales are up a whopping 35%. Granted, Madewell still brings in far less overall: even with just a slight 4% increase in sales last year, J.Crew still reported over $2 billion in sales for the company while Madewell reported sales of just over $245 million last year. In total, the company reported over $2.5 billion in sales last year, an increase of 6% from the previous year.

Even though Madewell's sales are still dwarfed by J.Crew, this is likely just the beginning of the brand's growth now that J.Crew CEO Mickey Drexler has zeroed in on its expansion.