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McDonald's Big Mac Clothing and Home Line is Surprisingly High-Concept

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McDonald's Sweden just launched a Big Mac Shop to sell products covered with images of cheeseburgers. Dazed thinks McDonald's was inspired by Jeremy Scott's Golden Arches-themed collection, but for whatever reason, the fast food chain is branching into fashion in a real way. The shop is meant to celebrate McDonald's "I'm Lovin It 24" campaign, and it's stocked with Big Mac thermals, bed linens, and wallpaper, with rainboots, a raincoat, and the cutest of dog raincoats (coming soon). That image of the Big Mac is as American as it gets, but the simplicity of the products' design must be the Swedish influence.

McDonald's Bedsheets

Photos via Adweek