clock menu more-arrow no yes

Filed under:

Crucial Update

Tinder Knows That Desperate Old Singles Will Pay

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Tinder Plus has arrived! Check out Passport and Rewind! Go to tinder.com/blog for details.

A photo posted by Tinder (@tinder) on

The recently announced Tinder Plus is here to remind thirtysomethings that they're older than twentysomethings and must pay for being desperate and depressing and ancient and also so, so lonely. The dating app will charge the young Tinder Plus users in the US $9.99 per month, while those over thirty will be charged $19.99 for the very same features.

Rosette Pambakian, a spokeswoman for Tinder, told Bloomberg, "Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger." Still, as Bloomberg reports, "Older users are not happy." British olds have more to complain about, since the price disparity in the UK is even more extreme. Users under twenty-eight £3.99 ($6), while twenty-nine-year-olds and up will pay £14.99 ($23).