Would You Want to Shop in Facebook Messenger? Everlane Hopes So

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Everlane and flash sale site Zulily are going to do business over Facebook Messenger, Mobile Commerce Daily reports. The two companies have partnered with Facebook for a new initiative that turns Messenger into a customer service tool. Shoppers will be able to receive order confirmations, updates, and shipping information through Messenger, and then chat in real time with Everlane and Zulily customer service reps to address issues or modify orders. It even appears that shoppers can use Messenger to add an item to an existing order originally placed on the retailer’s own web site.

This could be part of a broader push for Facebook to get into mobile commerce. "Given Facebook’s reach of over 500 million people internationally, the opportunity to add Messenger as a channel is profound," John Haro, CEO of mobile marketing company Vibes, told Mobile Commerce Daily.