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"It really is the perfectly proportioned bucket hat. She nerded out on the bucket hat" explains Humberto Leon, Opening Ceremony co-founder, of the fit brilliance of Melissa Forde's debut collaboration with Wale's Wrkng Title hat line at the M$$xWT launch party, a noisy affair with a ridiculously cool crowd sipping D'ussé on a Monday night at OC's Soho store. Melissa Forde, Melissa Forde... why does that name sound familiar? That's @mdollas11 on Instagram, one of Rihanna's very closest friends, making regular appearances on @badgalriri (sidebar: remember when Rihanna was kicked off of Instagram? That was awful; thank God she's back).
The hats, which Humberto praises for their perfectly proportioned height and brim, retail for $55 a pop and hit OC's New York and LA stores today, as well as openingceremony.com and wrkngtitle.com. "I definitely think they're going to sell out," Humberto tells Racked. "People are going to be really excited about this. They're so covetable."
She was dead set on perfecting the bucket hat, which is usually too big for her small head.
The covetable factor is increased significantly when Rihanna blows through the party about twenty minutes before it's set to shut down for the night, wearing the pineapple-printed style (same as her bestie) and the cameras—Getty, iPhone, Snapchat, Instagram—go off. The DJ puts on Rih's brand new single "Bitch Better Have My Money" and the store turns up one more level (now would be a great time to follow Racked on Snapchat for a very raw look at this: RackedDotCom).
But back to the hats. Wale had approached Melissa about designing beanies ("skullies," as the Barbadian beauty calls them) for Wrkng Title, which he launched in 2013, but it was summer and she was dead set on perfecting the bucket hat, which is usually too big for her small head. "Robyn [Rihanna] has been designing for River Island and I've been in every single meeting with her," Melissa explains to Racked. "I just really knew what I wanted and I had a really great team. Everything I said to them they were able to execute perfectly. I feel like it shouldn't have been this easy, but it was." Though she designed them based on her small head, they fit my giant head, too, and a number of guys at the party were wearing the unisex hats. Melissa's dream is to get them on the A$AP Mob (who I imagine have a varying degree of head circumferences). Conveniently, she is friends with them, so that dream will probably become a reality.