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We're just under a month from the Lilly Pulitzer for Target launch date, which means the hype machine is in full swing. Days after the lookbook for the 250-piece collection dropped, the brand has released a collaboration video starring a mishmash of celebrities: (former Lilly model) Bella Thorne, Alek Wek, Iggy Azalea's beau Nick Young, and Chris Noth, aka Mr. Big from Sex and the City. A strange mix, yes, but there's plenty of great video shots featuring the best pieces from the collection to focus on.