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Crucial Update

Kim Kardashian Is Platinum Blonde and Nothing Will Ever Be the Same Ever Again

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When you woke up this morning, you may not of thought that everything was different and nothing would ever be the same again, but you were wrong because Kim Kardashian is now platinum blonde–an unfamiliar human, a changed woman, an honest-to-biscuits blonde.

It's more shocking than when she was totally naked that one time; more astounding than when she was naked that other time but in another magazine from a different angle; and more "Whaaaaaat?" than when she revealed she's actually a short-nail person, not a long-nail person. Like William Shatner in SPACE, the world is left to wonder where can Kim even go next.